Miss Mochila

Miss Mochila bags are a celebration of colour and individuality, hand crafted from textiles woven by the Wayuu Tribe of South America.

We were asked to design a simple website that would showcase the collections. We decided to keep the visuals to a minimum and let her vivid products speak for themselves.

I had an epiphany!
Each hand crafted bag has a unique pattern and color combination. This idea inspired the iconography and visual language for this website. We created a bunch of digital vector brushes that would then be used as iconography and brushes sitewide.

Project undertaken while at Obsessive Compulsive Designers, done for OAB Studios Pune
Tagged in User Experience Visual Language Web