LifeSchool wanted a brochure that would help explain their Business Excellence Programme. While the initial thought was to go with a conventional print brochure format, it all changed one afternoon as I sat with my notebook taking notes at the client’s office..
I had an epiphany!
Narendra Goidani, who conducts this programme every year, was a terrific orator. Since only 60 copies of this brochure were to be distributed and to targeted people, we planned that he called in the candidates in groups of 8 to present this brochure instead. The brochure finally complemented his excellent communication skills as he pulled out each sheet and went on to explain the course to the candidates.
I tried a new format
The outer jacket of this brochure was made of wood, the windows were designed to strategically frame the content inside. We broke down the course material into few simple questions that were each designed to make an insert. When these inserts are seen through the window, they give an overview of what you can expect inside. When you pull the sheet out, more visuals are revealed that tie the information together.
What you see in these pictures are only one half of the effort. We were invited for a session where Naren would eventually present these brochures around a table, that’s when finally came to life.